It’s a jungle out there with competition at every turn. One sure way to move ahead of the herd is to keep looking for innovative presentations. This basket was created for a gift basket competition some years ago (sorry -- designer is unknown), but the presentation still looks fresh and exciting. Look at all the techniques:
1. layered solid and patterned ribbon
2. zebra patterned tissue/fabric textural accent at the rim of the basket.
3. a striking product (tiger packaging) at the focal point of the basket. (You could wrap a product in an animal print found in scrapbook supplies, or a greeting card for example)
4. tiered height with placement of gift basket components
5. interesting angles of component placement

Good gift designs can hold their age -- and this one was great!