No one really needs a gift basket . . . or a bouquet of flowers, a bunch of balloons, a cookie bouquet . . . or any other type of gift. What a customer needs is to express an emotion. Gifts help people say what they feel. So, in truth, the customer doesn’t need a gift basket, but the individual does need your help to express his/her thoughts and feelings in a way that gets the message across to another person. A one-basket-fits-all approach to birthday gifting may mean lost sales.

If you listen beyond the initial request, you’ll probably discover that there are at least 7 different reasons for sending a birthday gift. And once you discover the real reason, you can suggest the perfect birthday gift basket -- in the most appropriate price range.

7 Reasons for Saying “Happy Birthday”

1. I want you to know how very, very much I love you. (More expensive, with a romantic tone)

2. Gifts are my way of saying I love you -- without saying it. (Moderately priced with a reserved theme and style)

3. You’re a great friend and I love to share your laughter. (Inexpensive and lighthearted)

4. I treasure our deep, soulful friendship. (Inexpensive, but sentimental)

5. I’d like to develop a friendship with you. Maybe a gift will open the door. (Inexpensive with a personal touch)

6. I want you to know that I recognize you are a VIP, and I hope I’ll score a few points. (Moderately expensive and corporate in style)

7. Remembering your birthday is a social obligation. Here -- take this and have a happy birthday. (Inexpensive and generic)

Now -- brainstorm for 7 happy birthday gifts, themes, and styles, and you’ll make a reputation for your business as the people who know just the right gift to send -- every time!