Internet may have lessened the need for printed business tools, but it hasn’t completely eliminated brochures, business cards, sales flyers and catalogs. Clients need something about your business to put in their files. Plus, printed materials can help drive customers and clients to your site. When you’re ready to write your next brochure, these tips may help you get focused.

1. Target the best markets for your services and write the brochure to that specific market.
2. Decide what you want to achieve with the brochure.
3. Narrow the objectives of the brochure to no more than 3.
4. Stay on a narrow course of action. Don’t stray from the objective.
5. Increasingly build the case for your objective from the beginning to the end.
6. A brochure is drama; a flyer is action; a catalog lists ALL your products and services. Brochures are not flyers or catalogs.

Keeping these tips in mind, you’ll be on the road to a beautiful brochure!