Going for Gamma Women?
05/09/08 11:56 Filed in: In the News
Are you targeting your marketing toward Gamma Women? Maybe. But who and what are Gamma Women? According to a Meredith Corporation study, Gamma women are everyday women with lots of friends who like to ‘share information within their social network.’ In other words, Gamma women are like you and me, for the most part, and they (we) like to talk about what we like, what we don’t like, what works, what doesn’t, and, in general -- well, you know what we do!
Marketers say they have tapped more into the Alpha Women in the past. Alpha Women are leaders who ‘selectively pass along information in a top-down manner, with an eye toward status and popularity.’ That is changing, in favor of the ‘everyday woman’ who was not considered to be capable of influencing a large body of buyers.
Blogs have changed the definition and pool of women who can influence large numbers of buyers. The way women share information -- and word-of-mouth endorsements -- has changed drastically in the last few years. Marketers recognizie this and want to tap into this market of everyday Gamma Women. The challenge is making the approach look and feel genuine.
Marketers say they have tapped more into the Alpha Women in the past. Alpha Women are leaders who ‘selectively pass along information in a top-down manner, with an eye toward status and popularity.’ That is changing, in favor of the ‘everyday woman’ who was not considered to be capable of influencing a large body of buyers.
Blogs have changed the definition and pool of women who can influence large numbers of buyers. The way women share information -- and word-of-mouth endorsements -- has changed drastically in the last few years. Marketers recognizie this and want to tap into this market of everyday Gamma Women. The challenge is making the approach look and feel genuine.